You can easily build your online community through a LinkedIn group or company page. Make sure your profile, group logo, and cover image stand out in search results and look attractive in desktop view.
Do you want to start online communities on LinkedIn? First, choose between a company page and a group. A company page focuses on showcasing your brand or business. Through such a page, you share news posts, updates, and job openings.
Through the desktop view, you can easily show who you are and what your organization does. People follow your page for updates but rarely talk to each other.
Do you want to create connections between members of your target audience? Then start a LinkedIn group. In groups, you actively encourage networking, discussions, and the exchange of knowledge. According to LinkedIn, groups make it easier to connect with relevant contacts.
Groups have additional features such as their own group logo, cover image, and visibility in search results. With clear group rules, you keep the atmosphere pleasant and professional. A group brings the right people together, while a page mainly presents your story.
Through groups, you can partially outsource community management tasks, such as approving members or managing posts. Always use a clear layout and recognizable branding so that your group or page stands out among other social media platforms like Facebook pages or video calling apps.
Always upload a group logo and a strong cover image when creating your LinkedIn group. Use visuals that match your industry so your group immediately looks professional in desktop view.
Fill in all fields such as group name, description, and industry for better visibility in search results. Clearly state the location and create short, clear group rules. This helps build a recognizable online community and improves your group’s discoverability as a social medium.
Choose a layout that reflects your target audience and their needs. Adjust the size of your cover image according to LinkedIn’s guidelines so everything remains clearly visible. Also fill in all the options for privacy, access rights, and discoverability when creating your group.
Use my experience as an administrator: a fully completed LinkedIn profile and appealing visual elements attract more members and lead to better interaction within your LinkedIn groups.
Good interaction starts with recognizable visual elements, such as a striking group logo and an attractive cover image. By making your LinkedIn group more visible in search results and desktop view, you will attract active members who feel connected to your online community.
Sharing relevant and consistent content is crucial for building a successful LinkedIn community. It keeps your group lively and engaged. Here’s how to do it:
These steps will not only help strengthen existing relationships within your LinkedIn community but also attract new members who add value to your network discussions.
You build a vibrant LinkedIn community by encouraging active discussions and networking. This requires constant attention and the right strategies.
These approaches will help you not only build an engaged online community on LinkedIn but also strengthen professional relationships within your network.
Use tools such as LinkedIn analytics to see which posts generate the most interaction. Adjust your group rules and content based on these insights for better visibility in search results.
Regularly check your LinkedIn group’s performance through analytics. Track the number of new members, comments, and likes to identify trends. Monitor which content is most shared or discussed.
This helps you quickly see what appeals to your target audience. Also analyze how often your group appears in search results and whether the desktop view is attractive. Measure the impact of your group logo and cover image on the visibility and image of your community.
Increase engagement by paying attention to peaks or drops in activity. Adjust group rules and communication if you notice discussions decreasing. Many successful communities make adjustments by actively using data.
Effective communication increases inclusion, which is directly reflected in recurring interaction and growing participation. Consider outsourcing some community tasks if management becomes more complex, so you can stay consistently active.
Read next how to approach this effectively.
After monitoring and analyzing your LinkedIn performance, it may be wise to outsource community tasks. You don’t have to do everything yourself to maintain quality and engagement in LinkedIn groups.
Unity Agency, for example, focuses on strengthening connection, interaction, and members’ intrinsic motivation.
You can delegate various tasks, such as creating and setting up a group, approving new members, posting or editing relevant content, monitoring engagement, and maintaining a positive group atmosphere.
Also consider promoting your group so it becomes more visible in search results and through desktop view. With clear rules and an eye-catching group logo or cover image, your community will have a professional appearance.
This way, your group remains reliable and attractive to new members without you having to manage everything alone.
With a clear strategy, you can build a strong LinkedIn community. Set clear group rules and ensure a recognizable group logo and cover image. Share relevant content regularly so you stay visible in search results and desktop view.
Monitor group management and actively involve members. This way, your LinkedIn group grows into a place where professionals connect in a valuable way.
For more information about building community networks, visit our Discord community guide.
When building a successful LinkedIn group, it’s important to have clear group rules and use an attractive group logo and cover image. This increases your group’s visibility in search results and on your LinkedIn profile.
You can improve your LinkedIn group’s visibility by choosing a relevant group name, using important keywords in your group description, and ensuring your group logo and cover image look appealing in both desktop and mobile view.
The main rules for a successful LinkedIn group include respecting others, sharing relevant and professional content, and not allowing spam or promotion without permission. It’s also important to encourage open and respectful dialogue.
You can use your LinkedIn profile to promote your group by including the link to your group in your profile bio or headline. You can also regularly share updates about your group on your profile page to attract more attention.
