This is the first question you need to ask yourself. What are the topics that matter? Which themes regularly recur? Understanding what occupies your target audience is essential to communicate effectively with them and to provide value.

Next, continue by mapping out the people in your community. Who are they? What are their interests, challenges, and goals? Don’t think only in general terms, but try to define your target audience as specifically as possible. Use data, demographic information, and especially feedback from members to create a clear picture.

Analyze the current situation: which tools, resources, and initiatives are already in place? This helps you see what works well, what can be improved, and where opportunities lie.

Finally, it is important to identify the gaps and opportunities. What do people complain about? What do they often ask for? These are valuable signals you can use to further improve and grow your community.

With all these insights, you can develop a strategy that perfectly aligns with the needs of your target audience. Think of content that appeals to them, activities that engage them, and ways to stimulate more interaction. A well-thought-out strategy is not a one-time action, but a dynamic process that can be continuously adjusted based on new insights and changes within the community.

In short, by truly empathizing with your target audience and developing a strategy that meets their needs, you can be very valuable as a community manager. You not only build a stronger community but also create a place where people feel heard, understood, and connected. And that is ultimately what it is all about.